”Ana Luisa”

Designing for environmentally friendly jewelry brand

Letter Necklace

Classic and timeless design. Current bestseller of the brand. Crafted carefully with recycled sterling silver and 14k gold plating. Worked closely from start to finish because the detail matters.

  • Research

    Researching on what most timeless design would look like and deciding on size, material, jump ring attachment and base font.

  • Ideation

    Reworking on the font on Adobe Illustrator and creating mockups on the cad to see how the final product would turn out.

  • Final Product

    Final product turned out to be a perfect-sized, lightweight, great layering basic necklace that soon became the bestseller.

Dagger earring named after the designer.

Dain Earring

I’m obsessed with these earrings. They’re edgy, badass, sexy, and cool.
— Customer review
  • Research

    Researching on the company customer and creating mood board based on the research.

  • Ideation

    Sketching and designing initial artworks using hand rendering and digital rendering. Spec sheet making in Adobe Illustrator.

  • Final Product

    Picking out the SKUs based on the sample reviews and giving the name to each pieces. This earring’s name became Dain!

Classic Revamp

Reinterpretation on classic all metal style collection. Modern staircase inspired texture and curves applied on the design.

  • Research

    Researching on classic silhouette inspiration such as architectural curve and natural sea waves.

  • Ideation

    Sketching and creating initial design on hand sketching and digital rendering. Spec sheet was done by Adobe Illustrator.

  • Final Product

    Picking out the SKUs based on the sample reviews and giving the name to each pieces. This earring’s name became Dain!

See more works for Ana Luisa here

”CAD works”

Bringing vision into reality

Collaborating with the photographer Andrew Dixon, modern luxurious bull necklace collection was made possible. Rendered on Zbrush and Rhino, computer aided modeling casted in metal created the peak trending Ai look with the harsh contrast of lights.

Bull Necklace

See more cad works here

”Hand Rendering”

Beauty of getting some paint on your hands

  • Sketch

    Sketching in detail and perspective how the ring would look in all views. Writing down notes for material and stones.

  • Coloring

    Transferring the sketch and coloring it with watercolor and gouache. Painting with smallest brush to catch all the details of the sketch.

  • Final Rendering

    Rendering the ring in 3D CAD software to see how it would look before bringing it to life.

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